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5th of May: 75 Years of Freedom

These are the days we stand still: we’re looking back at our past, think about our future and celebrate the present. We honor those who fought, we figure out how to move forward and we are proud of what we have right now: Freedom. Even in these troubling times, it’s something our ancestors have fought for and we are allowed to continue this fight. Freedom is a luxury we can’t take for granted, especially when we look at other parts of the world where freedom isn’t that obvious.

This year marks 75 years since our people celebrated for their freedom after 5 years of war. This year we could all enjoy a day off. No work, no schools but just a day full of parties and fun. Unfortunately, this is not the case due to the COVID-19 situation, but that does not alter the fact that we can be proud that we have fought for this freedom and that we cannot take it for granted.

Our creative team went through the empty streets of Amsterdam to capture the image surrounding freedom. The balloons are red, white and blue. These are the colors of the Dutch flag. The shoes represent the white dove, which is central to peace, happiness and freedom.

Nike Internationalist White/Football Grey
Style code: 828407-106
Price: €90

Nike Drop Type Premium White/Black
Style code: CN6916-100
Price: €80

Vans Old Skool 36 DX Anaheim Factory Classic White
Style code: VN0A38G2MR4
Price: €85

Adidas Superstar Pure Footwear White/Core Black
Style code: FV3352
Price: €120

Reebok Club C 85 White/Sheer Grey
Style code: AR0455
Price: €80